The Importance of “Thank You” In Business

by Tiffany Davis

Most people were taught as children to say “thank you”. This treasured measure of etiquette couldn’t be more important than in your business.


Why a thank you?

What can a simple note delivered by mail do for you business? A thank you is a personal reminder card. It’s the highest form of customer appreciation. A thank you note tells your customer or client that you value them as a person, not just as a source of income. .

This simple gesture is definitely more effective than a phone call. Why? We live in a world where many people are overwhelmed with a glut of technology. . The art of the handwritten note seems lost in the wires of our high-tech society.

When you send a thank you card or note you are saying, “Wow,, you are so important to me!” The thank you card will set you apart from the crowd seeking your client’s business.

The “Do’s” For Your Thank You Card

1.Thank you your interest in my business

For example if you run a home daycare and a parent drops in to look around, be sure to get his or her name and address for your “database”. As soon as he or she walks out the door, send a note thanking them for their interest.

2.Thank you Booking a show/party/expo, etc.

Always include the date for the booking in the thank you as a reminder.

3. Thank you your order

You can include a date of delivery if necessary with this.

4. Thank you your referral

“Thank you so much for referring Mary. I look forward to be a service to you again as well”.


5.Do send your thank you by postal mail – yes, with a first class stamp!

6. When writing use more “you” than “I” or “me” in your note

7. Send within 24 – 72 hours



Don’ts For Thank You

1. Never send an e-mail thank you.

This is incredibly impersonal and does not show you have taken any extra time or thought.

2. Never type out your thank you.

This is for the same reason you don’t e-mail a thank you. Even if you think your handwriting is atrocious, take your time and write it by hand. Your client or customer will appreciate the special touch.

3. Never send a pre-printed thank you (See 1 & 2)

4. Don’t be too formal or informal. Know your client! How would they prefer to be addressed? Dear Mary or Dear Ms Smith?

The guidelines are amazingly simple; what are you waiting for? Go write your thank you cards.

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Tiffany Davis is a veteran work at home mom. As webmaster of Mommy Mission she is helping moms in the pursuit and promotion of real work from home. See www.mommymission.com today! Or contact her at tiffany@mommymission.com

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